Mobile network marketing specialist selected as ‘star’ Telco Independent Software Vendor (ISV) in Communications Sector

24th February 2009: Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, has been awarded the “Communication Sector, Asia Pacific, Star Telco ISV Partner Award 2008” by Microsoft. The accolade recognises Business Logic’s commitment to delivering exemplary Microsoft-based solutions to customers in the Asia Pacific region. 

Through its InTelestage™ suite of products, which is developed using Microsoft SQL and Windows .NET, Business Logic is helping mobile network operators to unlock the value of real-time behavioural data to build more profitable customer relationships.  2008 was an extremely successful year, with Business Logic securing new customers such as Axis in Indonesia, Unitel in Mongolia and B Mobile in Brunei and generating additional revenue from existing customers including Celcom in Malaysia and Telstra in Australia.

“The mobile network operator industry is a key target market for Microsoft,” commented Sandi Thomas, General Manager, Communications Sector, Asia Pacific, Microsoft Operations. “By partnering with Business Logic Systems, Microsoft can increase its penetration in this area and position its products as mission critical within the telcos environment.  The award recognises Business Logic’s success in helping us achieve this.”

InTelestage™ allows marketing departments to access, analyse and act upon customer event data, in real-time, to create a continuous closed loop campaign process.  It delivers the ability to run multiple concurrent campaigns to specific micro segments, creating an interactive, two-way dialogue with customers. The ability to see at a glance all of the actions affecting a customer’s account, and the recent promotions they have responded to, means they can service consumers much more efficiently, enhancing the customer experience and boosting loyalty.

“Interoperability with industry leading platform solutions such as Microsoft forms an integral part of Business Logic’s growth strategy,” commented Vicks Kanagasingam, President Asia Pacific, Business Logic Systems.  “Through cross-platform integration Business Logic can deliver a uniquely holistic view of consumer accounts, which enables mobile operators to deliver highly-targeted marketing campaigns that make a difference to the bottom line.”