GetThemIn lets you buy real, last minute, drinkable gifts using Facebook

LONDON, 19th December 2008 – GetThemIn is a Facebook application (http://apps.facebook.com/getthemin) that allows people to buy each other real beer, wine or other alcoholic drinks for the first time ever - perfect for sorting out those last minute Christmas present dilemmas or getting the Christmas drinks in with your mates without actually being there.

“Christmas can be a nightmare when it comes to buying all those last-minute gifts and making sure you see all your friends for a seasonal drink. Help is at hand with GetThemIn – an instant way to buy your Facebook friends a drink at Christmas. With a GetThemIn participating store within ten minutes of most people in the UK, it’s a really innovative, instant way of marking this special occasion,” said Jay Feeney, Founder of GetThemIn.

People can choose from a variety of drinks and other real-world gifts and send them to their friends using Facebook platform and PayPal. Recipients receive a personalised message from the sender via SMS, email and Facebook, with the option to keep it virtual or redeem their gift as a voucher that can then be used in one of hundreds of First Quench outlets across the UK (including Threshers, The Local, Wine Rack and Haddows).

The team behind Get Them In has also just made a short video to explain how it all works in a nutshell, so head on over to http://www.tinyurl.com/getthemin to see how ‘John’ helped Jay celebrate his birthday and Jay helped cheer up ‘Chris’ who’s just been dumped by his girlfriend.

Drink brands currently available on the GetThemIn application include Fosters, Cobra, Heineken, Tuborg, San Miguel, Bulmers Cider, Newcastle Brown, WKD Blue, Old Peculier, Blossom Hill, Hardy’s, Taittinger, Radcliffe’s D.B., Teacher’s, Cockburn’s S.R., Harvey’s Bristol Cream and Courvoisier V.S.

GetThemIn has been officially granted the DrinkAware trust trademark license and will be donating a percentage of its profits to COUNTED4, a unique venture that treats, counsels and promotes the health and well-being of anyone affected by substance misuse.