New open development environment for payment terminal value added applications launched by Ingenico
CARTES & IDentification, Paris, 4th November 2008: Ingenico, the world’s leading provider of payment solutions, today launches Incendo Online, an open application development environment designed to speed up new service creation and deployment on payment terminals from Ingenico and a growing community of third party developers. In a world of changing consumer tastes and buying behaviour, the ability to profile audiences and rapidly deliver highly targeted services at the Point of Sale (POS) is paramount – both to encourage customer loyalty and, ultimately, to secure incremental revenues.
Incendo Online provides the catalyst to deliver these business benefits, while its open architecture enables, for the first time, a new eco-system of applications developers to build on existing portfolios to deliver – with the highest level of security – yet more exciting services to market.
The unique new environment takes business beyond traditional payment. Using generic tools – similar to those available in the Internet environment – new and compelling value added services can be developed at speed and seamlessly deployed to POS estates. Eliminating the need for specialist expertise in secure POS solutions, Incendo Online enables existing services to be ported directly to POS terminals, while its fully encrypted infrastructure is infinitely scalable to enable high volume commercial service deployment.
Supporting Incendo Online is Ingenico’s uniquely powerful Customer e-Portal. Delivering real-time visibility and reporting, this dedicated online portal enables executives to gain a detailed view of new services and analyse payment and transaction data across the board. This level of knowledge is vital in gauging the success of new services and launch campaigns, and invaluable when planning future development strategies.
According to Christophe Dolique, EVP Transaction Services & Solutions at Ingenico: “Harnessing potential new revenue streams and creating unique value added services that increase customer loyalty are key objectives in today’s global payments market. Success is only achievable if retail banks and payment service providers can quickly develop and deploy innovative payment options and new, exciting services. Service data must be accessed, stored and managed, while maintaining a large portfolio of valued added applications is a complex business. Incendo Online takes this pain away by guaranteeing end-to-end control of the entire application, providing complete data visibility, slashing total cost of ownership and assuring service delivery from outlet to central server.”
To learn more about Incendo Online, visit the Ingenico stand at Booth 4L027 at CARTES ‘08 on 4th, 5th and 6th November 2008 at Paris Villepinte.
