Cashing in on blog bling - Jessi Hempel, Fortune

Spend any time online these days and you'll see and hear a lot about widgets. On the web, these are tiny free software programs that can be dragged, dropped, and embedded into web pages, offering everything from weather reports to sports scores. Call them bling for your blog. They're all over the Internet -- some 220 million people used widgets in May alone, according to ComScore -- and their viral-like success has set off a frenzy over how to make money from them.

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