London, 21 September 2012 – Increasing expectations from end-users for the management of big data and premium services such as IP-based video-on-demand, live streaming and HD broadcast, are changing the way media content and data are delivered. The escalating demand from consumers is driving the need for CDNs, to help content providers manage this need with a more direct, reliable route. As CDNs play a prominent role in the way the content delivery ecosystem is evolving, key players in the space including market leaders Akamai, as well as EdgeCast and Amazon, will speak at this year’s CDN World Summit.

It is estimated that CDN networks already deliver over 40% of the world’s Internet traffic, with this figure fast approaching 90% on some networks during peak times. Increasingly, major service providers are investing in CDN infrastructure to reduce traffic volumes and increase performance. This will have a huge impact on networks in terms of big data, keeping the Internet open for the creation of new revenue opportunities.

The old value chain in which operators buy and sell content packages is changing to see network operators build and sell distribution resources to content owners, allowing for greater reach and quality of service. Unless operators adapt to this changing market by becoming a CDN themselves and utilizing their infrastructure, they face the risk of being cut out of the distribution chain.

Chris Drake, Senior Research Analyst at Informa Telecoms & Media said: “A growing number of CDN service providers are recognising the opportunities for big data delivery. From online retailers to government institutions and financial services firms, there’s a need to ensure that premium and mission critical data is delivered effectively, securely and promptly. While the price of video delivery has fallen significantly in recent years, the enterprise customers of CDNs are still prepared to pay a premium to ensure their data is given priority treatment and delivered with guaranteed service levels.”

To date, the list of sponsors for the CDN World Summit includes: Alcatel-Lucent, Akamai, Cisco, Huawei, EdgeCast, Mirror Image Internet, Edgeware, Ericsson, Equinix, Oversi, Qwilt, Verivue, Agama Technologies, Broadpeak, Skytide, Wowza Media Systems, PeerApp, Jet-Stream and Allot Communications.

The event will take place at the Thistle Marble Arch Hotel in London on 2-4 October 2012. To view the full event programme and register for CDN World Summit, please visit www.cdnworldsummit.com or call +44 (0) 20 7017 5506. Alternatively, keep up to date with the event on Twitter @CDNworldsummit or using #cdnws.