Dublin, Ireland, September 24th 2008 - ChangingWorlds®, the market leading provider of intelligent mobile portals and data personalization solutions for mobile operators, today announced that it has launched the new Orange World portal which is available to Orange Austria’s 2 million subscribers.

This latest launch extends the Orange World brand to 28 countries worldwide. This is an important strategic step for Orange as it increases the footprint of one of the world’s strongest telecoms brands.

The new Orange World portal offers a wide range of compelling news, music, entertainment and gaming content to subscribers. Based on ChangingWorlds’ ClixSmart Intelligent Portal Platform, it offers a dynamic, multi-lingual portal with content presented in an easily accessible layout that enables users to quickly reach their topics of interest.

ClixSmart’s intelligent content discovery capabilities ensure that content is relevant to individual users and is optimally presented on the user’s handset by leveraging the device’s capabilities to maximum effect.

ClixSmart’s intuitive multi-portal management features have enabled Orange to create a compelling and user friendly Orange World service that optimizes the user experience for subscribers. Easily integrated with Orange’s infrastructure systems and content providers, ClixSmart’s ‘one-click’ publishing capabilities will help to minimize time-to-market with new Mobile Internet services whilst simultaneously reducing portal administration overheads.

Speaking today, Günter Lischka, Head of Marketing from Orange Austria said: “The Orange ethos is to make mobile communications more simple, human and compelling and ChangingWorlds portal and personalization solutions are an integral element of this strategy. We are very impressed with how quickly and smoothly we have been able to switch from the old ONE portal to the new Orange World portal and we are excited about the benefits that it will bring to our customers."

Also speaking today, Oliver Cavanagh, ChangingWorlds’ Business Development Director for Central Europe said “Having worked with Orange Austria since May 2007, we are delighted to have contributed to the launch of their new Orange World portal. Orange is an exciting and innovative mobile operator and is a great addition to the very competitive Austrian market.  We look forward to helping them to deliver an even more compelling Mobile Internet experience to their customers in the future by leveraging ClixSmart’s leading edge mobile content delivery and personalization technology.”