Communicasia 2008, Singapore
 
ChangingWorlds, the global expert in mobile data personalization and subscriber intelligence techniques for mobile operators, today announced that Far East Tone (FET) Taiwan is the latest mobile operator to deploy its ClixSmart Intelligent Portal Platform solution to support its mobile data strategy.   

ChangingWorlds is providing full portal management support to enable FET to rapidly develop, update and publish a feature rich mobile portal. It provides FET with intuitive editorial functionality to easily edit and publish an array of rich mobile content so that FET can focus on the creation of compelling data services. Moreover the ‘One-click-publishing’ features enabled by ChangingWorlds’ portal management reduce the time to market of new data services and minimizes portal administration overheads for FET.

ChangingWorlds is also enabling ‘Profiling Lite’ – which enables limited personalized services based on user demographics. FET plans to implement full ClixSmart intelligent personalization later this year in order to offer subscribers highly relevant and individualized mobile data services.

FET will also deploy ClixSmart Content Integration Manager – a solution which automatically generates personalized, dynamic content teasers that enrich the user experience of the FET mobile portal, stimulates increased click-through and drives up mobile data ARPU. ClixSmart teasers, which include text and images, are rotated dynamically and personalized according to the ClixSmart user profile to provide a compelling and relevant user experience that entices portal users into downloading more portal content, thus driving up traffic and increasing data revenues.

As part of its service to FET, ChangingWorlds will also deliver ClixSmart Device Manager, a high performance rendering and transcoding solution which optimizes the portal content presentation on different subscriber handsets. 
Speaking today, Marie Holmes, ChangingWorlds’ APAC Director said “We are delighted to work with FET, a mobile operator that has a strong reputation for innovation, having delivered many firsts in the Taiwanese mobile market place. The delivery of an enhanced mobile portal and personalized content teasers will be another first for the operator. FET was the first to offer Taiwan consumers numerous value-added services such as a “Mobile MSN Messenger” service and real-time access to financial, entertainment and headline news. ChangingWorlds can now enable FET to personalize these value-added services so that the relevant mobile data services are targeted & personalized according to an individual’s content preferences.”

Also speaking today Mr. Roger Chen, Director of Business Strategy & Marketing in FET commented “In FET, we are committed to enabling our subscribers to benefit from more convenient and diverse services in mobile communications. FET has already established a leadership position in terms of data services & revenues and we see ChangingWorlds’ technology as an integral component of our strategy to maintain and enhance this leadership position.”