- Cigna redesigns Global Health Options website: www.cignaglobal.com

- Website reflects new global re-branding and customer centric focus

- Customers get immediate, user-friendly access to quick and individualised pricing and product information

Glasgow, April, 2012 – Cigna, a global leader in providing international health insurance to expatriates and other globally mobile individuals, has redesigned its website selling and servicing individuals’ international healthcare needs through its business unit known as Cigna Global Health Options.

The revamped site – www.cignaglobal.com - went live last month and features the company’s recent global re-branding, including a new logo and other design elements reflecting its customer and corporate mission. Direct from the landing page and throughout the decision-making and ultimately the purchase process, customers can now access quick pricing information and easily view “at a glance” product information.

“The refreshed site has a contemporary new look and feel which we believe will appeal to a global audience,” says Phil Austin, Head of Cigna Global Health Options. “This transformation is about continuing to evolve and strengthen every element of our proposition, opening up and extending dialogue with our customers and responding to what they’re looking for, and how we can facilitate their healthcare needs.”

The site was developed in line with customer usability feedback and also utilised the experience and successes learned from Cigna's businesses and operations in the United States and elsewhere. Product enhancements and updated marketing collateral are also scheduled for imminent release.

“It’s by listening to our customers and making continuous improvements like our new website that we live out our promise to supporting the health and well-being of the individuals we serve with access to high-quality healthcare worldwide and best in class service,” said Austin.