Analyst Acumen delivers measurable ROI from Analyst Research

11 Jan 2010, London, UK
 
CIO Connect Limited has partnered with the world leading analyst relations strategy firm The Knowledge Capital Group (KCG) to deliver new services designed to maximize the value of industry analyst research and advice – CIO Connect Analyst Acumen powered by KCG.

Most organisations have difficulty in measuring the return on investment of their spend on research. This service will help them align the research advice to the decisions they need to make to drive the business forward and deliver clarity on the value of their investment in quality analyst advice.

Under this agreement, CIO Connect Limited will offer its wide membership base a range of services designed to meet three key needs of the end user technology buyer community;

Identify the best individual analysts to engage with for each technology initiative.
Use industry best practices to integrate research and inquiry into the selection and buying process.
Maximize the value of analyst firm spend by buying the right services from the right firms for the right price.

“For years our members have expressed concerns about the best way to use industry analyst research and services to improve their decisions” said Nick Kirkland of CIO Connect Limited. “With KCG’s end user facing services we can offer a methodology and advice to make the entire process more targeted and therefore more valuable.”

KCG President Stephen England said – “We have seen dramatic growth in the demand for a better way to use the undoubted expertise of the industry analysts by CIOs who really want to make well informed decisions – without spending a fortune.”

For more information contact:
Nick Kirkland, CIO Connect Limited - [email protected]
Stephen England, KCG – [email protected]