Comscore search calculation changes still leave Microsoft as a distant third


      Comscore is changing the way it calculates search market share. But the changes it is making aren?t helping Microsoft any. The Comscore July search-share for the main handful of search engines was calculated using some of the new elements its new qSearch 2.0 methodology. The results: Google remained the runaway search leader, with 55.2 percent. Yahoo had 23.5 percent and Microsoft, 12.3 percent.
      In June, Microsoft?s search share was up nearly 3 percent, according to Comscore. Google had 49.5 percent share; Yahoo 25.1 percent; and Microsoft 13.2 percent.
      Microsoft isn?t bitter about Comscore?s new scoring system, though. According to a statement from Brad Goldberg, General Manager of Search Marketing with Microsoft?s Search Business Unit.
      
            ?We are pleased to see market share and query volume for Live Search  continue to grow in July, as all third-party indices are reporting. Notably, the refinements comScore has instituted with qSearch 2.0 are positive for the industry and advertisers, as its methodology more accurately measures search traffic sources that are core to customer engagement and enables advertisers to get the most out of search.?Continue At Source
      



Continue to this article at Bink.nu

http://bink.nu/Article10854.bink