…New development platform enables fast creation of new applications...

OSLO, Norway and NEW YORK, NY – November 17, 2009: Confirmit, the leading global vendor of software for Customer Feedback, Employee Feedback and Market Research, has announced the creation of Confirmit Flex, an innovative new framework that will enable Confirmit, its customers and partners to quickly create new applications for the platform. The framework opens up the Confirmit platform to new developments that take advantage of the latest data collection methods, design technologies and reporting requirements.

Pat Molloy, Chief Strategy Officer at Confirmit explains: “Confirmit Flex is a huge new step for the platform. Our standard development cycle ensures the consistently high performance, security and scalability of the platform, but until now didn’t allow for the speed of change that customers sometimes demand. With Confirmit Flex, we’ve created a way of building fast, agile ‘speedboats’ to run alongside the ‘super tanker’ that is the Confirmit platform.”

Confirmit Flex has two applications running in beta testing, with many Confirmit customers taking advantage of the opportunity to get involved.

- iPhone Surveys: With an increasing number of people using iPhones to access the Web, researchers need to ensure that their surveys provide the same rich user experience in this environment as they do on a PC. When a survey is opened on an iPhone, the application automatically renders the survey into a format which takes advantage of the unique iPhone interface. This produces an excellent user experience, improving response rates and greater survey reach.

- GeoIocation: This application automatically pinpoints the location of survey respondents through their IP address. Users can choose to reject respondents who are outside their key geographies or can flag them for later review. For enhanced clarity, Google Map and Google Earth interfaces provide visualization of respondents’ locations. Researchers can use the application to reduce survey fraud, providing more accurate results from Market Research activities.

Molloy adds “The applications we have running now are great examples of what can be achieved in an incredibly short development time. As we develop Confirmit Flex, Confirmit’s customers and partners will be able to build their own applications, without requiring input from Confirmit’s R&D team. They can test, improve and manage them without compromising the core technology in any way.  It really does make Confirmit the most flexible market research platform on the market.”