Complimentary events in New York, London, and Toronto put mobile research trends, best practices and developments on a worldwide stage

London, UK and New York, NY and Oslo, Norway: May 22, 2012: Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research, today confirmed the final speaker line up for its global 2012 Mobile Research roadshow. Market Research and Customer Experience professionals who seek to implement or improve their mobile engagement strategies can register online for one of the three events.

Leading mobile experts and analyst firms will discuss how to design a successful mobile engagement programme that ensures ROI; present the latest trends and newest developments; and share best practices for building and maintaining effective mobile research programmes. All sessions in the Confirmit Mobile Research global tour are free of charge (subject to availability).

The Confirmit Mobile Research roadshow will stop in:

New York City – May 29 at The Midtown Executive Club – featuring mobile expert Stuart Ryder of Ipsos OTX, Ipsos’ global innovation centre, and Forrester analyst Roxana Strohmenger.

London – June 12 at The Waldorf Hilton – featuring Forrester mobile expert, analyst Reineke Reitsma and Gaël Gillet, Heineken International.

Toronto – June 21 at Corus Quay – featuring Amy Sullivan, Vice President, Customer Insight, Delvinia; Raj Manocha, Vice President, AskingCanadians™; and Mark Baltazar, Vice President, BrandSpark International Experts with success stories from HBC, RBC Royal Bank, and a major CPG brand.

Additional details and event registration here.

In New York City on May 29th, Stuart Ryder from Ipsos OTX, Ipsos' global innovation centre, will share best practices for setting and implementing a mobile engagement strategy. According to Ryder: “With the pace of mobile engagement rapidly increasing, companies need to take full advantage of the mobile channel for their research activities. If implemented properly, mobile provides real-time results and helps companies engage with their customers at the point of experience, resulting in more meaningful insight."

“The global roadshow series will arm attendees with proven and effective methods for mobile engagement with customers, employees, and research respondents,” commented Dave King, EVP, Mobile Solutions at Confirmit. “Forrester analysts will share emerging and innovative mobile research methods and practitioners will highlight inspirational success stories that can be leveraged to ensure, and maximise, return on investment.”

The roadshows have received unprecedented demand from VoC and Customer Experience Management professionals, but some registration opportunities still remain. Visit www.confirmit.com for more information.