Core Facts
•   Clarks Originals is celebrating the 60th anniversary of the Desert Boot, an iconic design spanning many fashion trends and movements, by asking people to express their own Original Life via an online Visualiser. Check out an example visualiser here. 
•   Under the theme of Living An Original Life, you can create a montage of tracks, images and designs that express your unique influences and tastes in design and music and share it with the world.
•   Taking inspiration from the highly original nature of Clarks’ Desert Boot, you can create your own unique Original Life by uploading your music and images to the Living an Original Life Visualiser. The online 3D animation application creates a 3D experience of your individual tastes in music, fashion and design.
•   Your Visualiser can take influences from your favourite of the six decades that the Desert Boot has been around, or you can create something completely new.
•   You can upload your Visualiser to the public gallery or send to your friends. The most original, as voted for by other Visualiser creators, wins a Vespa Model LX 125 worth £2,800.

Create your Original Life Visualiser here: http://www.livinganoriginallife.com/

Quotes
Clarks spokesperson:
•   “For the 60th Anniversary of the Desert Boot, we wanted to do something that would encourage people to celebrate their originality. After all, everyone is original, with individual tastes in fashion, music, photography, design, movies, etc.  So, we created what we are calling the Living An Original Life Visualiser – an ever evolving 3D immersive experience that you can create to show your Original Life, and share with the world. “

How it works:
You can create a Living an Original Life Visualiser in five easy steps:
1.      Choose a template and come up with a short name that describes your Living An Original Life Visualiser.
2.      Choose your music from either the preloaded selection of tracks or your own favourites.
3.      Upload photos from your library, or from the library of images shared by other creators on the Visualiser, that you think best illustrates your original life. You can tinker with your images using the simple photo tools, or just leave them be.
4.      Choose your colour scheme for the Visualiser.
5.      Finally, upload your Visualiser to the gallery and send it to your friends.

Background on 60th Anniversary
- It's 60 years since Nathan Clark sparked a revolution. Modelled on a style made in the bazaars of Cairo and favoured by off-duty British army officers, the Desert Boot instantly stood out from the crowd. The versatility of the Desert Boot has seen it through six decades of ever-changing fashion - from teddy boy pomp to euro chic, from swinging 60s flamboyance to Britpop cool and 21st century swagger.

- To celebrate the 60th anniversary of the Desert Boot, Clarks Originals have created six unique, new designs - three for women and three for men. Combining attention to detail with craftsmanship and passion for quality materials, there's a look inspired by each of the six decades the Desert Boot has spent as an essential fashion item.

- Each pair of 60th anniversary Desert Boots is presented in a specially designed box and comes complete with a souvenir booklet - 'Six Decades of Looking Forward to the Past' - plus an exclusive 60th anniversary key ring, which is made from the same materials as the boot.

The Prizes: 
A Vespa LX 125cc 4t in red worth £2,800.

http://www.uk.vespa.com/en_UK/vespa/lx/lx125/default.aspx

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