CustVox, a leading provider of Customer Experience Management (CEM) solutions and Voice of the Customer (VOC) Analytics announced today the acquisition of Zeel.ch, an advanced software platform that bridges CRMs to widely-used social utilities like Facebook, Twitter, Google+ and LinkedIn. Zeel.ch’s platform extends customer profiles into a social dimension never met before by identifying customers’ social circles, detecting hidden communities and locating promoters and detractors to optimize marketing actions and provide a unique and much deeper understanding of a company’s client-based social buzz.

Dr. Alessandro Usseglio Viretta, designer and developer of Zeel.ch, comments: “I am very pleased to announce the acquisition of Zeel.ch by the leading CEM solution provider “CustVox”. With Zeel.ch’s integration into CustVox solutions, CustVox’s clients will, from now on, be able to expand their market reach within social networks, while gaining tremendous competitive advantage.

Federico Cesconi, CustVox’s CEO, concludes: “The acquisition of Zeel.ch is another step forward in CustVox’s commitment to always deliver an up-to-date, holistic view of the Voice of the Customer through innovative, leading-edge technologies and analytics. Zeel.ch represents a striking example of break-through, well-engineered software that solves hard problems connected to monitoring social networks in an elegant and effective manner.”