Datahold, the UK’s fastest growing data bureau, has been appointed by Clash Media to build and manage a new B2C database for data rental.

The appointment, commencing immediately, involves Datahold building and managing a database of upwards of 2 million records.  The company will also manage all aspects of the Clash Media database, including maintaining and improving data quality; list cleaning and suppression; as well as data analytics and modelling.

The data has been collected by Clash Media from a variety of sources including its worldwide affiliate network and its offices in the UK, US, Scandinavia and Germany. The database will consist of upwards of two million UK records and will include data such as email address, telephone number and postal details, marital status, gender and recency. All data will be categorised by industry sectors, such as finance, insurance etc.

Dave Watson, New Business Director of Datahold, says: “Clash Media are one of the UK’s best known performance-based marketing companies producing millions of qualified leads each month.  We’re pleased to have been chosen to build and manage their new UK database and also to be given responsibility for making recommendations based on our analytical expertise.”

Luke Pursey, Managing Director of Clash Media, says: “Datahold are the leading player in B2C database build and management, not least because their offshore model provides the best service level agreements available.  This new database is a hugely important launch for us and we feel confident it will become one of the leading suppliers of B2C data for DM campaigns.”