WhiteLabelDating.com been appointed by Dateline, the UK’s most experienced dating service, to create and provide the platform for Dateline.co.uk. 

Designed to rival market leaders DatingDirect and Match.com, the site is being launched to compliment Dateline’s existing specialist service, www.dateline121.com, which provides users with the company’s traditional personal matching service in an online environment. The new site has been designed to enable Dateline to take their online offering to the next level and reach a mass audience.

Dateline.co.uk clients will have access to online dating and social networking services including personal messaging, search functions, diary entries, profiles of the newest members and an auto-match facility.

Edward Ankrett, Chairman & Chief Executive of Dateline, said: “We chose to work with WhiteLabelDating.com because of its experience with major brands and its ability to convert more users into paying members than other available platforms. Additionally, the combination of advanced technology, easy integration and excellent standards of service WhiteLabelDating.com offers stood out from its competition.”

Ankrett continues: “It was also important for us to know that the service we were offering our members was safe. We were impressed to learn about WhiteLabelDating.com’s commitment to safety.  They have invested in technology that identifies and prevents scamming, and reduces the number of victims of online fraud and abusive behaviour. We are therefore secure in the knowledge that our users are protected.”

Ross Williams, Chairman of WhiteLabelDating.com, said: “Dateline has been at the forefront of dating services in the UK for over 40 years and is recognised as a brand that sets the benchmark for this sector.  We are looking forward to a long standing relationship with Dateline as it embraces and builds the power of online dating.”