London, 15 May 2012: Dialogue Communications, specialist in global messaging solutions, will showcase its SMS for Eloqua application at this week’s Eloqua Experience Europe 2012 (16-17 May), demonstrating how marketers can enhance their communications via text messaging.

As sponsors of the event, which is now in its third year, Dialogue will provide an insight into how marketers can add a new level of communication to their marketing efforts using its SMS cloud connector app. Offering two-way text messaging, the SMS for Eloqua solution provides the opportunity to engage directly with key audiences through personalised and targeted text messages, while encouraging an immediate response channel. Messages can include promotional offers, product and service updates, reminders, upcoming event information and invitations.

Hugh Spear, CEO at Dialogue Communications, says: “Since launching SMS for Eloqua last year, we have witnessed a surge of interest from marketers looking to strengthen and maximise upon their marketing strategies, particularly as they realise that SMS is a key tool in today’s market. Moreover, the adoption of our world-class application provides real ROI and enables access to automated mobile communications using one single platform.”

Using the cloud connector within the Eloqua program builder tool the application has been specifically designed to seamlessly integrate with the Eloqua platform. Incoming and outgoing messages associated with a contact can be stored through the system and a tracking function allows marketers to view the number of sent and received messages and specific behavioral traits of an individual contact.

With over 17 years of industry knowledge and experience, Dialogue has offices in Australia, UK, South Africa, Singapore and USA and delivers tens of millions of messages successfully for thousands of companies on a monthly basis across the globe. It uses a range of SMS APIs to enable developers to build in their own SMS integrations as well as offering its own specialised technology to help customers benefit from using SMS messaging. Dialogue works with market leaders across the world to integrate effective two-way SMS services with other software applications.

For more information please visit www.dialogue.net/sms-for-eloqua. Alternatively, if you would like to set up an interview with a spokesperson from Dialogue, then please contact Dana Corson on +44 1636 812152 (office) or +44 7795 615466 (mobile), or email [email protected].