Melbourne, FL – Atex, the world’s largest and longest serving provider of print and digital solutions for media companies, announced today that following the purchase of a 250 seat license for an Atex AdBase solution in 2008, The Dispatch Printing Company and Affiliates has gone live delivering Classified, Retail, Preprints, Web Ad Order Entry and Internet sales for both its daily, The Columbus Dispatch and its twenty three weekly and four monthly publications.

With the implementation of additional services including contracts, billing, accounts receivable and business analytics, the organization has full visibility of all of its advertising functions across all publications.

AdBase replaced a legacy Atex advertising system, and to ensure a streamlined migration Atex provided a suite of tools that automate and maximize the accuracy of data transfer, including ad orders, contacts, customer data, etc. At all times a specialized team within Atex was available to assist in the migration, conversion, and validation process.

“Atex is very happy to retain Columbus as one its customers and fully realizing the benefits of AdBase.  End to End Ad management is crucial in helping organizations maximize revenue potential, said Scott Roessler”, Regional CEO for Atex America, he continued “with that in mind, extending the advertising provision to offering self service Ad Management is proven to increase advertiser spend.”