Dixons.co.uk invests in unique competitive data to commit to lowest customer prices
Dixons.co.uk, the best known online retailer of consumer electronics, is further investing in its customer price promise by subscribing to a service that gives unique competitive data. Cogenta NetPrice will track competitive pricing, promotional information, stock, delivery pricing and exclusives daily, enabling Dixons.co.uk to keep prices for thousands of products at their lowest for its customers.
deVere Forster, E-commerce Director of Dixons.co.uk, explains, “We make a serious commitment to our customers to keep our prices the lowest. By using the Cogenta NetPrice service, we will not only be able to access competitive price data twice daily and make changes to our own prices as necessary - we will also be able to track promotions, stock and delivery pricing. We don’t know of any rival in our sector who goes to this level of investment or commitment to make sure it delivers a better service to customers”.
Douglas Orr, CEO of Cogenta, explains, “Dixons.co.uk is clearly showing that there is no room for ineffective processes, regardless of how frequently retailers need reliable data. It’s possible to gain competitive advantage through market intelligence and analysis to accurately shape pricing and promotion policies, on a daily basis”.
The NetPrice service from Cogenta tracks millions of products daily with 100% accuracy.
For more information visit Cogenta Netprice on
www.cogenta.com.
