Online background checks have become increasingly popular within business, whether this is for checking up on current or potential members of staff, looking for information about management and co-workers and now, 53% of Americans admit to checking the respectability and expertise of anyone they may be considering doing business with in the future.

A study of 1048 Americans has found that suppliers, business partners and clients can expect to undergo online background checks, with more than half admitting to searching online for information about people they may be doing business with in the future; checking both their expertise and respectability.

Deciphering whether a particular supplier always delivers on time, or if a potential business partner has a credible reputation can be a difficult, costly and time consuming task. Yasni.com, the world’s most popular people search website offers a free, simple and easy solution.

Yasni enables companies to search for individual names and all of the publicly available information about them will be collected within seconds and clearly displayed on the site. This will present any online records of that person, including photographs, social networking sites and blog posts from business forums; providing companies with a clear idea of each individual’s professional and social reputation.

Andy Barr, CCO of Yasni discusses the latest findings;

“We cannot stress enough the importance of checking your online reputation, especially as almost 55% admit to looking online to establish the reliability of business partners, of which more than a fifth confess that they are just looking for that person’s online respectability. Social networking is quickly developing from just being ‘social’ and therefore checking that there is nothing linked to you or your company online should now be part of your everyday new business strategy.

“As companies are learning to utilise the service Yasni has to offer to check up on people that they may be working with in the future, it is also fundamental that these companies are aware that business people may also be performing these online checks on them and their reputation. These results prove that it is essential that all parties ensure their online profile portrays them to be reliable, hard working and professional.”