London, 4th June 2009: dotDigital Group today announces that Skip Fidura, previously Email Partner at OgilvyOne, has taken up the post of Digital Director at the digital consultancy. He is tasked with helping clients improve their digital marketing.  He will be working with clients across the dotDigitalGroup – dotMailer, dotCommerce and dotAgency businesses.

Skip joins dotDigital after almost three years at OgilvyOne where he helped grow the company’s worldwide email consultancy and lead their London team of email specialists working on clients like BT, American Express, IBM, and Kodak. With 15 years experience in digital marketing, Skip has held senior roles at Crestar Bank and US marketing solutions company Digital Impact, now Acxiom Digital, during which time he founded the company’s London office. Skip is also Vice Chairman of the DMA’s Email Marketing Council.

Skip Fidura explains, “There is a radical shift going on in the agency world and I am keen to be a part of it; dotDigital represents a new breed of agency,  built around client needs in the digital economy, allowing us to recommend fresh innovative strategies that deliver results against measurable business objectives.  We are embarking on an exciting journey.”

Peter Simmonds, Chief Executive, dotDigital Group Ltd. states, “Digital levels the playing field, creating opportunities for innovation so that smaller companies can compete with global heavyweights. We are committed to providing customers of every size with the best possible advice and Skip is the ideal guide for clients who hope to make the most of the tools available to them online, but lack the strategic marketing experience to understand how they can work together.”