HELSINKI – Oct 15th 2012 – Hammerkit, a cloud technology provider focused on serving the PR and marketing industry with high quality digital PR solutions, announced today that global public relations leader Edelman will roll out the Hammerkit CloudStore® in Latin America.
Edelman will use Hammerkit’s cloud-based service to collaborate, co-create and rapidly launch a range of digital PR solutions to support global client campaigns, from Facebook applications to mobile sites. The initial roll-out will include an innovative solution pioneered with major brands that brings Facebook, Twitter and Google Maps together to deliver innovative online campaign mechanics.
Hammerkit equips PR agencies such as Edelman with the tools to execute online solutions faster and better with greater global scale that improves revenue and margins. It also solves the challenge of turning one-off projects into reusable products with dramatically lower delivery lead times.
"We have worked with Hammerkit for the last 12 months to develop a service that makes it easier, faster and more cost-effective to deliver high quality digital services to our clients,” said Antoine Soussaline, head of Digital at Edelman Buenos Aires. “Hammerkit’s innovative platform will support our efforts to create a unified, scalable and streamlined process for digital production."
"I am delighted to deepen our relationship with the world’s No. 1 PR agency. Edelman. They have been truly visionary in their approach to digital PR. Together we aim create a global success story that will further strengthen their position in the delivery of high quality digital services to their bluechip client list," said Mark Sorsa-Leslie, CEO of Hammerkit.
Utilizing Hammerkit’s CloudStore technology, PR agencies can build intelligent web services that are based on a coordinated, connected and collaborative production process. Instead of investing valuable time and resources to create new solutions for each new client requirement, Hammerkit leverages the best minds, ideas and work to create solutions as products for its PR clients, helping them to boost operating margins.
CloudStore technology is already successfully used by some of the leading names in the PR and marketing industry, leveraging repeatable solutions for a quick introduction of digital campaigns.
