Emailvision extends its leadership in customer intelligence with behavioural targeting

London – 13 September, 2012 - Emailvision Holdings Ltd., the leader in marketing automation and customer intelligence, today announced it has acquired PredictiveIntent Ltd., a pioneer in behavioural targeting and predictive analytics technology. With this acquisition, Emailvision is extending its customer intelligence offering to help marketers deliver more relevant and personalised marketing experiences on their websites and email marketing campaigns.

PredictiveIntent’s SaaS solution enables marketers to transform their websites into a dynamic, personalised sales environment. Its patent-pending predictive analytics technology presents relevant content to every site visitor in real time. With intelligence about product preferences from PredictiveIntent, marketers can automatically target subscribers with highly personalised email campaigns.

Emailvision’s Founder and CEO Nick Heys said of the acquisition, “Behavioural targeting is transforming the world of relationship marketing. Digital marketers who use PredictiveIntent see double-digit percent increases to conversion rates and sales. We see tremendous business potential for marketers who integrate predictive analytics into their online relationship marketing programmes.”

Neil Hamilton, CEO and Co-Founder of PredictiveIntent, comments, “PredictiveIntent’s vision has been to increase our customers’ revenues through enabling real time personalised digital experiences. Our customers are integrating our service into both their websites and email marketing, the most prolific being joint users of PredictiveIntent and Emailvision services. The synergy between our goals, customers and culture was uncanny. We're delighted to be part of a truly global marketing software company and look forward to expanding our technology offering and reach."

As Senior Customer Intelligence Analyst Joe Stanhope writes in Forrester Research Inc.’s June 2012 report entitled ‘Behavioral Targeting Powers Customized Content and Increased Conversion’, “Today’s sophisticated Internet consumers have high expectations for the websites they visit. As the Internet grows increasingly noisy and competitive, consumers demand well-designed, relevant experiences.

Behavioural targeting empowers marketers to meet these growing demands by delivering content and promotions that are tuned to the behavior and characteristics of website visitors.”