Forrester’s senior analyst Robert Brosnan lends expert insights on what every digital marketer needs to know about Customer Intelligence.

LONDON, 20 November, 2012 – Emailvision, the leader in customer intelligence and relationship marketing, and guest speaker, Senior Analyst Robert Brosnan from Forrester Research, Inc., will hold a live webinar on 11 December, 2012 at 4pm GMT. The webinar, “What Every Digital Marketer Needs to Know about Customer Intelligence,” will define what customer intelligence technology is and how digital marketers should be using it to drive more relevant and successful marketing campaigns. 

Digital marketers are under constant pressure to have actionable data about their customers for the next campaign. At the same time, the online behaviour of consumers is dramatically changing as they spend more time on the internet and access the internet from more devices and locations. This webinar will provide insights on how digital marketers, using customer intelligence, can do proper due diligence on their customer base before they market to them.

“Customer intelligence is taking relationship marketing to the next level. Marketers who drive customer obsessed marketing programmes will gain immediate advantages over their competitors,” said Nick Heys, CEO of Emailvision. “In the past, organisations had to invest significant amounts of budget, time and resource to develop targeted and personalised marketing campaigns using on-premise customer intelligence software. SaaS-based customer intelligence integrated with campaign management platforms enables enterprises of all sizes to leverage their fast-growing customer data and turn it into profitable campaigns at a fraction of the cost.”

In addition to sharing insights from Forrester’s research, the webinar will:

    Define Customer Intelligence

    Discuss the impact of changes in online consumer behaviour

    Provide recommendations for digital marketing professionals

    Offer a Q&A with Robert Brosnan and Nick Heys

“Enable Customer Obsession with Cross-Channel Campaign Management,” Senior Analyst Robert Brosnan writes in Forrester Research Inc.’s August 2012 report, “Once relegated to the province of direct mail teams and analysts, customer data and marketing technology are now essential to every marketing function, from strategy to creative development to execution. Marketing technology's story, however, isn't focused on efficiency but on enabling firms to build sustainable customer relationships that benefit both parties.”

Robert Brosnan’s research agenda focuses on enterprise marketing technologies, marketing automation, campaign management, database marketing strategies, customer analytics and technologies that make customer insight operational. Prior to joining Forrester Research, Robert oversaw campaign management and customer analytics for six years at Seton Hall University as the senior director of strategic marketing.

Digital marketing professionals may register for the webinar here.