New add-on for Google Analytics gives marketers the data they need when they need it, improving content optimisation and conversion

London, UK – June 21, 2012 – EPiServer, an innovator in multichannel digital marketing and e-commerce software, today announced the availability of Google Analytics for EPiServer. By integrating Google Analytics into the EPiServer platform, marketers and content editors can access the right data at the right time, adding insight and context to their content creation. This will allow businesses to harness the effectiveness of their online presence by constantly improving the user journey on any type of web, e-commerce, mobile or social site, based on analytical proof points.

“Our customers know they should be integrating analytics information into their daily processes, but they tell us that it can be difficult to set up, and that specialised skills are required to interpret the information and make it actionable and timely,” said Bob Egner, VP Product Management of EPiServer.  “We have addressed those problems and more with Google Analytics for EPiServer.  By bringing analytics data into the content workflow, editors and marketers can make informed decisions, optimise their online presence in real-time and improve business results.”

By bringing the most important results from Google Analytics and presenting useful contextual analytics within the content creation process, traffic optimisation and conversion improvements are easier to attain than ever. Additionally, through the deep, platform-wide integration, marketers can quickly see the effectiveness of strategies and tactics such as personalisation or social sharing. Google Analytics for EPiServer is an out-of-the-box solution that enables marketers to track relevant information and examine the data in the context that is most relevant to them and their editors. Features include:

Full Google Analytics integration and tracking

Ability to track all relevant information and events related to content, traffic and conversions

Predefined analytics best practice guidelines to get maximum out of the EPiServer platforms

Analytics data presented alongside the content being analysed

Extensible for multiple websites

Track the effect of social campaigns on conversions and revenue directly

Ability to see the conversions generated from personalisation efforts on the site

“Context is all important for marketers. Our recent additions to the EPiServer platform have focused on giving marketers access to everything they need in one place so they can make informed decisions. Whether it is social media, search or analytics, our platform becomes a one-stop shop for online marketing effectiveness,” concludes Egner.

Google Analytics for EPiServer is available immediately. More information is available on www.episerver.com/analytics . To learn more about the complete suite of EPiServer products and solutions, visit www.episerver.com.