EppixComm partners with Business Logic Systems to help African mobile operators increase loyalty and drive customer retention
10th November 2009: EppixComm, an end-to-end customer care and billing solution provider, has today announced a partnership with Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators. Working together the two companies will help African mobile operators turn their prepaid customer data into a powerful marketing tool that can help increase retention and loyalty.
Using Business Logic Systems’ suite of InTelestage™ solutions marketing departments can quickly and easily access, analyse and act upon event data in real-time to create an interactive, two-way dialogue with customers. Designed specifically for mobile operators, InTelestage instantly reduces churn, drives loyalty and increases the lifetime value of subscribers.
It has been designed specifically to offer easy integration with third-party systems such as EppixComm’s prepaid infrastructure enabling them to offer additional value add services to its existing and future mobile customers.
“For the first time since the introduction of mobile phones in Africa, the market is reaching saturation point and operators now must differentiate themselves if they are to retain and attract customers,” commented Rahul Kalla, Global Sales Director for EppixComm. “By partnering with Business Logic Systems we can help our clients quickly roll out targeted, fully-automated loyalty campaigns to reward and retain profitable mobile subscribers.”
“EppixComm is one of the most respected and successful customer care and billing solutions providers in Africa with 40 per cent of the market,” commented Richard Lewis, Chief Sales Officer for Business Logic Systems in EMEA. “Having endorsement from such an influential company will aid our growth in Africa and at the same time enable us to help mobile network operators solve the age-old problem of increasing customer loyalty.”
