(London, 20 August 2012) IT Europa announced today that it will be staging the sixth annual European ISV Convention on 13 March 2013 in London. The event will bring together leading Independent Software Vendors (ISVs) with hardware, software and service organisations to explore and address the issues affecting the development of the IT Industry in Europe and to develop and strengthen partnerships aimed at supporting solution-based sales. Over recent years ISVs have been very much the driving force behind growth within the IT and Telecoms markets. In 2011, the last full year for which accounts are available, revenues for the top 500 European ISVs increased by 13.16% to €81.35bn ($112.96bn) according to research conducted by IT Europa.

The European ISV Convention 2013 which has been designed to build upon the success of the first five conventions, which were staged in Brussels, Frankfurt, London and Berlin, is expected to again attract leading ISVs from all over Europe. The convention will feature a high-level conference programme with leading industry speakers on topics that include the challenges and opportunities facing ISVs in Europe. Under the umbrella theme of “Creating Competitive Advantage” presentations will cover such areas as cloud computing, changing business models, collaborative marketing and the future of application development and delivery.

“In what remains a tough economic climate, customers are looking to ensure that they derive real value and business benefits from any new investment in IT. Applications continue to drive growth, but ISVs are having to adapt to new business models, emerging technologies (in such areas as Big Data and Business Intelligence) and adopt more collaborative marketing techniques to generate real competitive advantage,” says Alan Norman, Managing Director of IT Europa. “The European ISV Convention 2013 provides a unique opportunity for Europe’s ISV community to come together to address the issues affecting the development of the software applications market. It also provides a framework within which major hardware and software vendors, as well as service providers and system integrators, can meet and engage with the directors and decision makers of Europe’s most significant ISVs and Solution Providers to create business opportunities.”

The European ISV Convention 2013 will take place at the Lancaster London Hotel, London, on 13 March 2013. ISVs wishing to attend the convention and vendors, distributors or service providers interested in sponsorship opportunities can find further information at www.isvconvention.com.