Milton Keynes. 7th October 2008. Eurotrade Enterprises Ltd. has deployed a range of customised and service-ready applications on the DIGITALK Multiservice Platform[http://www.digitalk.com/platform/multiservice/], including Number Translation[http://www.digitalk.com/applications/servicenumbers.aspx] and Hosted IP PBX[http://www.digitalk.com/applications/ipvirtualoffice.aspx] services.  The migration to a single platform comes from the need to consolidate existing TDM services onto a reliable and scalable infrastructure, and to enable a range of IP services to address changing market demands.

Eurotrade’s CEO, Ajit Kohli, “It was fast becoming clear to us that our existing platform – from another vendor – was simply not going to be able to cope with either additional traffic growth or provide the sort of IP-friendly environment essential for the next stage of our company’s expansion.”

Eurotrade’s ethnic and regional SME customers will be able to realise the benefits that an integrated and unified communications strategy could bring them, especially where it involves linking call-centre, sales and back office functions across different countries, time-zones and even devices.

Kohli adds “On top of this, constantly increasing traffic and the introduction of new services required a new and more disciplined approach to rating and billing issues if we were to avoid fraud or leakage – especially in the increasingly important area of real-time customer billing. With DIGITALK’s strengths in this area, we’re now confident of maximising our own revenues, but at minimum cost to ourselves.”

Mark Ashdown, Sales and marketing Director for DIGITALK concludes “DIGITALK has a proven track record in delivering hybrid TDM/IP communications solutions and were able to offer Eurotrade a migration strategy that was seamless to existing customers and places Eurotrade is a strong position going forward.”