ExactTarget Earns Perfect Scores for Product Roadmap, Vertical Strategy, Strength of Management, Executive Vision, Employee, Campaign Automation and Customer categories

LONDON (Dec. 24, 2009) – On-demand email marketing and one-to-one marketing solutions provider ExactTarget announced today that Forrester Research, Inc. named the company a leader among email marketing service providers.

Featured in The “Forrester WaveTM: Email Marketing Service Providers Q4 2009” (December 2009) report, the independent research firm found ExactTarget and one other vendor are “at the front of the Leader pack” with perfect scores in categories for product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction.

“ExactTarget has vastly expanded its organisation to cater to marketers in any market segment,” the Forrester WaveTM: Email Marketing Service Providers, Q4 2009” report states. 

Forrester found ExactTarget to be the only email service provider to achieve a perfect score in the customer category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.”

“Delivering ROI continues to be fundamental for marketers and enabling campaigns that achieve just that, reflects our unwavering commitment to our clients’ success,” said Peter McCormick, ExactTarget co-founder and general manager.

Conducted in Q2 2009, the Forrester Wave Report is a comprehensive evaluation of 15 email marketing service providers that includes an assessment of company offering across 74 different criteria, as well as technology demonstrations, reviews of supporting documentation and in-depth interviews with key executives and dozens of customer references.   

Since Forrester’s evaluation earlier this year, ExactTarget has continued to accelerate product development and international capabilities, including:
• Opening its first international office in London to serve as the headquarters for its global operations. (View press release)
• Launching the industry’s first enterprise-level integration with Twitter, giving marketers a solution to automatically generate Tweets based on email content.  (View press release)
• Launching its social media platform 3sixty to enable companies to build, host and maintain secure, permission-based social networks. (View press release)
• Announcing integrations with the ATG Commerce Suite and  Oracle CRM On Demand and SAP CRM to provide marketers a solution to automate and personalize the full lifecycle of customer communications.  (View press release)
• Expanded its integrated international text messaging, providing marketers a solution to power text alerts and messages to customers across Europe, Australia and New Zealand.  (View press release)
• Hired additional associates in software development, professional services and additional business areas bringing the company’s total headcount to more than 550 worldwide.

To download The Forrester WaveTM: Email Marketing Service Providers, Q4 2009” report, visit www.ExactTarget.com/Wave09.   

The news of Forrester’s evaluation of ExactTarget comes three days after the company announced it surpassed $100 million in sales year-to-date, making it one of a select few software as a service companies in history to exceed the nine-figure mark.  The company’s 2009 year-to-date performance continues the it’s streak of 35 consecutive quarters of growth and places it among the world’s top software as a service applications such as Salesforce.com, SuccessFactors and Concur.