BRACKNELL, UK – 10 September 2012 – Every business is looking for that competitive edge and delivering pre-eminent customer service can be a key differentiator in the battle to gain an advantage over rival firms – plus, strong customer relationships breed loyalty. But how can a company use its CRM platform to raise its service performance?

Maximizer Software, a leading provider of simple, accessible and affordable Customer Relationship Management (CRM) systems, will be offering a critical and practical insight into how to offer responsive and informed customer service that builds loyalty during a free webinar on 26 September. The session, starting at 10:30am (BST) and running for approximately 45 minutes, will be hosted by Maximizer’s Head of Service - EMEA, Andrew Heriot and will feature the Maximizer CRM 12 Summer 2012 solution.

Heriot comments: “What is excellent customer service? Difficult to define but we all know it when we see it and, more often than not, we are happy to pay a little extra to get it. For companies, it’s vital to get it right, especially when you consider an estimated one third of all new business originates from referrals. As the Head of Service - EMEA here at Maximizer Software, I need to understand and manage customers’ service needs and fortunately I have Maximizer to aid me in the delivery of superior customer service that inspires ferocious loyalty.”

Providing a live demonstration, Heriot will review his top five features of Maximizer to aid Customer Service delivering, including:
•   Team working – See how I allocate Service Cases to my team, how I monitor the cases and escalate them where necessary
•   Management of case queues – Find out how I can easily analyse and keep track of my team’s case load
•   Simple user interface – with Maximizer, I can quickly create and perform common tasks with Service Cases, to make sure they’re followed up efficiently and in a timely manner
•   Automated Client updates - Maximizer is able to automatically update customers and employees when the status of a case changes, allowing me to have more time for what really matters
•   Built in knowledgebase – See how I use the knowledge that my service team are accumulating.

Those that wish to take part can register at http://www.max.co.uk/webinars/how-do-you-offer-pre-eminent-customer-service-use-maximizer--a-live-demonstration or call Chiara Briganti on +44 (0)845 555 99 60.