BRACKNELL, UK – 20th November, 2012 – Many organisations have customer service and sales staff covering very wide geographical areas, but they need to keep customer intelligence completely up to date in order to deliver top quality customer service and maximize the lead-to-conversion rates.

Maximizer Software – a leading provider of simple, accessible and affordable Customer Relationship Management (CRM) systems – will be offering critical and practical insight into maintaining up-to-date customer intelligence and sales/service management at a free webinar on 28th November. The session will feature Steve Davison, Managing Director of South African refrigeration company, Minus 40 and Nelia Roberts of Certified Solutions Provider Camsoft, who will be talking about the company’s use of Maximizer CRM to deliver customer service and sales excellence throughout its pan-African network. The webinar will start at 10:30am (GMT) and will run for approximately 45 minutes.

Steve Davison notes: “Once Maximizer CRM 12 was deployed the effect it had on Minus 40’s ability to manage customer relations was swift. Switching to Maximizer enabled us to manage customer relationships easily and efficiently for nearly 19 years and we’ve been renewing our software assurance contract ever since. The cost savings have been huge – we would need to employ a full time sales administrator to provide the real time information which our sales force can access from Maximizer.”

The key areas to be discussed include how Maximizer CRM assisted Minus 40 achieve…

Remote access to the central CRM database via the web, as well as centrally

Efficient updates and accessibility to a complete customer history with the user friendly interface

Improved reporting from the sales teams

Enhanced opportunity management and increased revenues

Positive return on investment, including cost savings and performance improvements

And their future plans to extend ROI of system

Those that wish to take part can register by going to http://www.max.co.uk/webinars/a-candid-interview-with-minus40 or by calling Chiara Briganti on +44(0)845 555 9960.