ExactTarget Email List Growth Advisor Uses Research, Marketer Responses to Power Advice

LONDON (17 September 2009) – Global on-demand email marketing and one-to-one marketing solutions provider ExactTarget released a new interactive online tool today designed to give marketers personalised recommendations to grow their email subscriber lists.

Powered by joint research conducted by Ball State University, Email Marketers Club and ExactTarget, the ExactTarget Email List Growth Advisor provides marketers recommendations based on responses to a five-step questionnaire that asks questions ranging from industry and target audience to existing list size and current list growth tactics.

“We identified the most effective ways to grow permission-based email lists, and now we’re harnessing that data to power personalised recommendations for marketers around the globe,” said Morgan Stewart, ExactTarget’s director of research and strategy.  “When marketers enter details about their program and current list growth tactics, the ExactTarget Email List Growth Advisor compares the information to industry-specific best practices and makes recommendations based on our research.”

Marketers can access the ExactTarget Email List Growth Advisor free of charge online at www.EmailListGrowthAdvisor.com.  In addition to providing recommendations on future list growth tactics, the ExactTarget Email List Growth Advisor also provides benchmarking data that allows marketers to compare their strategies to those used by others in their industry.

“Effective marketers know they must continue to attract new subscribers to maintain an active base to engage and communicate with online,” Stewart said.  “By providing benchmarking data and recommendations for future list growth strategies, the ExactTarget Email List Growth Advisor provides a single source to evaluate and plan list growth strategies.”

The launch of the ExactTarget Email List Growth Advisor follows the release of ExactTarget’s 2009 List Growth Whitepaper.  The 30-page report provides marketers insight into the best and worst list growth tactics by exploring the past performance and future plans of 351 email marketers from around the globe. 

“There’s no silver bullet, and no one tactic that will provide meaningful list growth,” said Tamara Gielen, founder of The Email Marketers Club.  “Successful list growth strategies employ multiple tactics to drive new subscriptions and compel subscribers to register because of the value of the communication itself.”