15 August 2012: City Lifeline, the central London colocation data centre, has announced a strategic partnership with Gamma, the next generation network communications provider. This new partnership will provide Gamma with first rate colocation services, which will in turn boost its reliability and recommendations among potential channel partners.

Working with City Lifeline, Gamma will deliver a broad range of voice, mobile and data services designed specifically to take to market through its channel partners. Gamma is the UK’s market leader in the provision and supply of SIP Trunking services to mid-market enterprises and hosted voice and application service providers. SIP Trunking and the centralisation of telephone numbers is enabling the hosting of voice and data services previously handled by PBXs in colocation centres.

Adding Gamma SIP Trunking services to a colocation infrastructure will add cost effective, easy to deploy voice services that will enable the support of its customers that work across more than one location. Further, this will allow the company to drive more colocation space sales.

Alan Mackie, Head of SIP Services at Gamma, said: “Thanks to the help of City Lifeline, we can take our market leading services to the next level. The trend for SIP Trunking is accelerating at a rapid rate, so a service that allows us to save money and improve service really is invaluable. As a company we are dedicated to innovation and efficiency, which is why we chose to partner with a company like City Lifeline, which shares these values so openly.”

Roger Keenan, managing director at City Lifeline, explains: “We are thrilled to partner with Gamma, as we can both benefit from one another’s expertise, locations and connectivity. This new relationship enhances both our company’s portfolio of product offerings and will lead to further business opportunities for us both. Most importantly, this new relationship is helping to boost the productivity of two ambitious UK businesses – which shows our economy is really getting back on track.”