Creative and digital marketing company Gas Agency www.gas-agency.co.uk have successfully launched the first phase of a two phase site build for the British Music Experience (BME), a new, permanent, high-tech, interactive music exhibition within the world’s most popular music venue, The O2.

Having been selected to design, develop and maintain a new global web presence for the BME, bespoke technology was incorporated to reflect the use of RFID technology throughout the exhibition. Traditional tickets have been replaced by a Smarticketing system which will allow visitors to activate the interactive elements of the exhibition and also to register further interest in specific BME features.

Visitors can then visit www.britishmusicexperience.com to access free downloads and further information on parts of the exhibition they want to learn more about.

The website is a phased build culminating in a full user experience by mid 2009.  A community section, e-commerce platform and merchandising will be added to the live bespoke Content Management System (CMS), ‘MyBME’ section, Dance of the Decades, Learning section and Flash Player all created inhouse, which allows the user to continue their physical experience online.

Michael Clewley – Website Manager, BME - commented: "Music is a very subjective thing and the demands of the British Music Experience website were very high. Gas certainly rose to the challenge of reflecting the unique music tastes of visitors, integrating cutting edge ticketing and exhibition technologies as well as providing an organic continuation of the British Music Experience. From the original pitches through to design, build and last minute amends, Gas were creative, positive and professional."

“The BME project is especially exciting for Gas as it draws on a number of our principal skill sets. The whole team has certainly been involved over the last few months due to the numerous creative elements, content and unique technologies involved. The physical exhibition is quite an experience so the pressure was on to continue that experience online” added Darren Hayles, Creative Director at Gas Agency.