17 February 2009 – Genaker, the leading developer of innovative SIP-based applications, today announces the launch of its new Mobile Rich Communication Suite (RCS) of software, genaker2200.  The new software allows any Java based device to be used with a new generation of new communication services, including buddy-lists, instant messaging and the ability to start multi-media calls from any phone.

Genaker software is a standard SIP/IMS client providing the user with a light, easy-to-use interface with all the basic Java functionality of a high-end device. genaker2200 allows service providers to dramatically increase their target user base, not only owners of expensive smartphones, but also users of low-cost phones and prepaid customers.

genaker2200 also introduces the company’s new ‘content buddies’ concept, Content buddies are advanced IMS applications that connect the Mobile and the Web worlds, bringing social network interaction and web content to the rich communication clients. These buddies, that can be available to any devices connected to the IMS cloud, both smartphones and Java phones, open a new spectrum of micro-subscription services to service providers.

According to ABI Research senior analyst Nadine Manjaro “RCS will enable interoperable rich communication regardless of device or network and will include in-call multimedia sharing, conversational messaging and presence-enhanced contact management for mobile and fixed customers”.