Germany seeks to derail Google DoubleClick deal

The German state of Schleswig-Holstein is the latest group to shout "Nay" in response to Google's proposed buyout of online advertising firm DoubleClick. Reportedly, the $3.1bn (£1.52bn) deal contravenes the EU's fundamental data privacy principles, such as limited specific use, transparency, the right to object, the protection of sensitive data and the right to have data deleted.In an open letter to European Union Competition Commissioner Neelie Kroes, Thilo Weichert, Schleswig-Holstein's data protection commissioner, claimed that the merger of the two companies' databases would threaten user privacy: "At present we have to assume that, in the event of a takeover of DoubleClick, its databases will be integrated into Google's, with the result that fundamental provisions of the European Data Protection Directive will be violated." News source: vnunet Read full story...

 


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