3ple-Media today announces that their ground breaking MercuryTM Mobile Multimedia solution has been selected as one of two ‘best of breed’ finalists competing for a chance to win the GSM Asia Mobile Innovation Award for the ‘Most Innovative Carrier Infrastructure or Platform’. 3ple-Media was selected as a finalist from a shortlist of 50 ‘Top Innovators’ identified by the GSM Association (GSMA).  Winners will be announced on 13th November at the Mobile Asia Congress event in Macau. The GSMA is the global trade association for more than 700 mobile operators across 218 countries.

3ple-Media’s MercuryTM platform heralds a disruptive new approach that puts mobile operators at the heart of the rapidly evolving multimedia ecosystem and value chain. Mercury’s powerful combination of technological and commercial innovation unlocks the immediate value of the multimedia opportunity for operators and paves the way for future ready services. A final presentation at the Mobile Innovation Summit will give judges an opportunity to assess each finalist on several key criteria including cost efficiency, market potential, ease of integration, and innovation/original functionality.

Costi Manda, Managing Director and CTO of 3ple-Media says the Mobile Innovation Program is instrumental in casting the spotlight on disruptive new technology and commercial models that facilitate operators in a changing multimedia landscape, “We’re delighted to have been recognized by the GSMA as a finalist in the Asia Mobile Innovation Awards. The awareness this forum brings will help us show Mobile Operators and our industry that there are exciting and highly profitable opportunities open to them in the Mobile Multimedia environment if they have the right end-to-end infrastructure. Mercury offers the entire suite of technologies needed for multimedia; organically integrated, truly linearly scalable and with the right commercial model to make the Mobile Multimedia business viable.”

Mercury is comprised of 3 powerful layers: Business enabling applications; service support and a core multimedia engine. Highly configurable, modular and scalable, Mercury offers cost effective, precision targeted, mass-personalized and value-added results for multimedia distribution and a vast array of interactive mobile multimedia content services.  It is designed to enable rapid deployment of new services, dramatically increasing both mobile multimedia ARPU and the number of active mobile multimedia subscribers on an operator's network. "We are thrilled with the quality of innovations submitted to the Asia Mobile Innovation Awards," said Bill Gajda, Chief Commercial Officer of the GSMA. "The eight finalists, which hail from seven different countries, are truly 'best of breed'.  The Mobile Innovation Programme aspires to create a global environment for getting business done, by discovering and showcasing exceptional products and companies to top executives from operators, VCs and equipment vendors."

To find out more about 3ple-Media’s MercuryTM platform and Mobile Multimedia Push, visit: www.3ple-Media.com

For more on the GSMA Mobile Innovation Programme, visit www.mobileinnovation.org