See select OEx services on demonstration version of GyPSii iPhone application at Mobile World Congress

New Programming Platform Helps Build A Smarter Mobile World

February 16th, 2009 – Salo, Finland, Amsterdam, The Netherlands & Mobile World Congress, Barcelona, Spain: GeoSentric Oyj’s (NASDAQ OMX: GEO1V), GyPSii business unit (www.gypsii.com), today announced the launch of the GyPSii OpenExperience API (OEx), the premier all-inclusive platform for incorporating location-based social networking functionality into embedded mobile clients and applications. The company will be demonstrating select services of OEx on the soon to be released GyPSii native application support for the iPhone. GyPSii will be in Hall 7 B59 at Mobile World Congress, Barcelona.

OEx supports a whole new “user experience” on mobile devices, as seen on the iPhone and other new user experience based mobile platforms. OEx allows GyPSii partners to enhance their own products and services with the rich location-specific features, content and community of the GyPSii mobile social network.  In using the API, partners can leverage GyPSii’s vast international infrastructure and immediately offer new services to their customer base.   

“The launch of GyPSii OEx falls straight in line with our on-device business strategy,” said Dan Harple, CEO at GyPSii. “It already powers our own mobile social network and is currently in use by industry leaders Samsung, Navteq and Garmin to offer enhanced services to their customers.  As demand grows for a smarter mobile and Internet connected world, OEx is focused on embedding GyPSii on as many devices as possible, where the actual UI (user interface) is owned entirely by the customer.”

Unlike other mobile social networking platforms, which offer only a tiny subset of the desktop functionality, the OEx API is the same platform upon which GyPSii’s own experience is built, providing partners access to new, feature-rich services from deep within the GyPSii community.  It will give partners complete flexibility on how GyPSii is integrated into their own devices and applications, providing the platform to integrate anything from a single “create a piece of geo-tagged content” or “friend finding” feature, to a full social networking experience, including the serving of location based advertising.

“From day one, GyPSii was built as a multi-platform social network with mobile-specific features and numerous location lookup technologies being at the center of our API,” continued Harple.  “OEx is also battle-tested, being the platform on which GyPSii’s large and growing stable of clients is built, working across the iPhone, Symbian, Blackberry, Windows Mobile, and Web based operating systems.”
 
GyPSii members can experience a broad range of location-specific functions and mobile lifestyle services - including user generated content sharing, friend finding and social networking, as well the ability to view it all on a map - within a single easy-to-navigate user interface.  The application is available for download direct from the company’s website – www.gypsii.com - or from a mobile browser at www.gypsii.com/m.  GyPSii will showcase a demonstration of native support for iPhone using OEx at Mobile World Congress, Barcelona this week in Hall 7 B59.