How can the building industry pave its way through the recession using simple business intelligence

•   Builders, electricians, plumbers and engineers, are being hit hard by the huge slowdown in commercial and residential house completions and sales
•   Market leaders are now feeling the draft, companies such as Wolseley, one of the UK's biggest suppliers to the building industry, announcing significant job cuts from its 75,000 strong workforce
•   Increasing competition from the Far East is dramatically eroding margins

So how can building manufacturers, distributors and wholesalers, particularly the small independent businesses, weather the storm and continue to survive during such bleak times? In a nutshell they need to keep their customers by helping them buy better and be smarter when sourcing products.

Phocas, specialists in sales intelligence for the built environment, provide out of the box business solutions to wholesalers and distributors providing them with a means to positively impact the bottom line by concentrating sales efforts on retaining current customers and harvesting value from their most profitable initiatives and product lines.

But I have CRM, why invest in BI when I need to save money?
Business intelligence goes one step further than CRM and enables sales forces to not only have an in-depth, realtime knowledge of their product lines but also pre-empt threats and opportunities within their existing customer base and know their customer buying patterns and what they should buy. Business Intelligence will help such companies be recession proof.

Phocas, www.phocas.biz can provide market insight and examples of how built environment companies are thriving using Business Intelligence. Whereas traditional Business Intelligence focuses on turning data into information, Phocas has been specially designed to help front line Management and Sales staff turn information into results. Phocas helps organisations to quickly understand how they are performing; providing insight and clarity on how to improve business profitability and performance.