IMImobile poised to address the Rs 8,000 crore m-engagement market

Hyderabad, October 12, 2012 - IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators and enterprises, today announced the launch of IMImobile OPENHOUSE, a secure, cloud-based mobile engagement (m-Engagement) platform in India. IMImobile OPENHOUSE acts as a value-add bridge between telecom networks on one side and businesses, developers, and service providers on the other side. It unleashes the power of the mobile medium for businesses and opens up new revenue streams for operators.

IMImobile OPENHOUSE will now allow businesses to quickly setup and launch multi-channel customer engagement and employee productivity services using its ready-to-use engines. Developers can now use standards-compliant APIs on this unique m-engagement platform to incorporate mobility into their applications and services. Marketers, enterprises, and  developers can now quickly and easily create and launch services, applications and campaigns. IMImobile OPENHOUSE also enables telecom operators to open up their network for innovation and monetize their network assets thus increasing their ARPUs.

IMImobile OPENHOUSE lays the foundation for establishing a vibrant marketplace for innovative business applications. It offers two types of services: Business Tools and APIs. Business Tools, aimed at enterprises of all sizes, are ready-to-use services, which are easy to use even for a first-time user. Developers can use APIs to directly incorporate mobile operator connectivity and IMImobile OPENHOUSE’s platform capabilities within their business applications. The APIs comply with the latest industry standard protocols, so innovative services can be created without having to learn proprietary protocols or technologies.

Announcing the IMImobile OPENHOUSE launch, Mr. Vishwanath Alluri, Founder & CEO, IMImobile said, “We believe our technology and our customers’ business potential must evolve together. So we created IMImobile OPENHOUSE, a revolutionary new platform that lets businesses create their own services and solutions so that innovation is no longer restricted. This will help them work together much more easily without business obstacles or technical complexity.”

He added, “We estimate customer and employee engagement and employee productivity to be the prime drivers for this m-engagement platform. IMImobile OPENHOUSE has the first mover advantage to address and garner a substantial portion of this Rs. 8,000 crore market.”

IMImobile OPENHOUSE offers interactive business tools like SMS broadcast, Voice broadcast, Shortcodes, Longcodes, Keywords, Missed call to SMS, Missed call to call, SMS to call, Click to call, Polls, and Virtual IVRS. It also offers APIs such as Messaging API and Voice APIs.