London, UK, August 20, 2012 - IMImobile, a global provider of mobile data and technology solutions to operators, media companies and enterprises, today announced that it is powering the London Official City Guide app. Created for London & Partners, the official promotional organisation for London, the app offers a practical guide for both Londoners and visitors. The app provides valuable assistance to users during the summer and beyond.

Available for iPhone, iPad and Android devices, the app is now available from Apple iTunes and Google Play and has so far been downloaded tens of thousands of times. It has been well received by users with a rating of 4+ stars on the App Store and an average of 4.8 stars on Google Play.

London & Partners appointed IMImobile in April 2012 to deliver the free app. Featuring a personal video introduction from the Mayor of London, Boris Johnson, the app provides a “What’s On” guide for arts, clubs, comedy, dance, music, theatre, and sports across the capital. This includes geo-location functionality allowing users to discover and easily locate must-see events and places to visit nearby. The app also provides a host of summer specific features such as ‘Trails’ which help visitors to discover the best London has to offer.

“With the huge numbers of visitors to London during summer 2012, London & Partners’ primary objective was to showcase the best London has to offer. The London Official City Guide app is critical in achieving that aim. It has been an honour to work on such a high profile application which has been rated so highly by the thousands of people who are using it every day,” said Steve Godman, Commercial Director, Brands and Media at IMImobile. “Developing a high-profile app that works across multiple platforms and integrates with visitlondon.com's existing services was a fantastic challenge. Delivering the app on time and on budget is testament to the skill of our development team here at IMImobile.”

“We’re having an immensely busy – but very enjoyable – summer of activity in London. IMImobile’s app has allowed us to give users instant access to the latest information about what’s on across the city,” said Julie Chappell, Digital Director, London & Partners. “We tasked IMImobile with developing the app to showcase the best of London and they exceeded our expectations. We’re confident that the app will now be a valuable asset to all those looking to enjoy a ‘summer like no other’ in London this year, and beyond.”