IMImobile’s DaVinci Content Management System recognised for delivering outstanding results to MTN Group

London, UK, May 24th, 2012 - IMImobile, a global mobile data technology infrastructure and solutions provider to telecom operators, media companies and enterprises, today announced that it has won ‘Multimedia Content Management Solution of the Year’ at the Cloud Africa Awards, hosted in Johannesburg last night. IMImobile’s DaVinci Content Management System (CMS) powers MTN’s mobile content service - ‘MTN Play’ - across 19 countries in Africa and the Middle East.

The Cloud Africa Awards celebrate exceptional services and initiatives in the African cloud services industry. The awards commend deployments that have overcome challenges in the diverse African markets and have demonstrated outstanding innovation, coupled with a differentiated offering.

IMImobile provides ‘MTN Play’ subscribers with full track music, mobile entertainment such as videos and games, infotainment, premium content sourcing as well as subscription services. IMImobile’s platform helps MTN to deliver personalised and localised content with a seamless user experience to more than 130 million of its total 164.5 million subscribers.

“We are honoured to be recognised once again for our innovative work with MTN. Not only have we helped MTN to deliver a market leading mobile content service that has proved incredibly popular with its subscribers, we have also boosted MTN’s ARPU and reduced its CAPEX” said Vishawanath Alluri, CEO, IMImobile. “We continue to work hard with our operator customers to deliver outstanding services that deliver clear business benefits.”