Immediacy, part of the Mediasurface group, Europe’s leading content management solution provider, announces the latest Gold partner signing to the Immediacy WCM 6.0 partner program - Wales’ largest digital services specialist, Sequence.

London, U.K. 14 May 2008 - Immediacy, one of the leading UK content management solution providers (part of the Mediasurface group (UK, AIM: MSR)) today announces the successful launch of Welsh Assembly Government Flexible Support for Business website with new Gold partner, Sequence. Unveiled in April, www.business-support-wales.gov.uk is an enterprise web portal created for the Welsh Assembly Government to provide help, information and advice for people starting, maintaining or building their business. Built using Immediacy Web Content Management 6.0 (WCMs) the Welsh Assembly Government portal marks the first collaboration between the CMS provider and Sequence, the largest digital agency in Wales*.

An established digital services agency since 1995, Sequence provides digital marketing, websites and e-commerce solutions to small, medium and enterprise level clients throughout the public and private sector. Notable clients include the Welsh Assembly Government, BBC, Storm Models and the NHS.

Officially signed as an Immediacy Gold partner in the beginning of 2008, Sequence will use the proven track record of the content management solution to strengthen its CMS credentials and accompany its in-house developed taxonomy, accessibility and marketing plug-ins. With .Net, SQL performance with SEO (search engine optimisation) and Web 2.0 tools Immediacy Web Content Management suite balances powerful functionality against the core scalability essential to complement the Sequence bespoke designed solutions. The partnership means Sequence can ensure exceptional delivery for clients such as the Welsh Assembly Government, whose enterprise portal, www.business-support-wales.gov.uk demanded significant CMS flexibility as implementation was to commence build before final requirements had been finalized. Utilizing the flexibility of Immediacy to allow changes and enhancements on the hop as required Sequence successfully implemented the business web portal in only six weeks.
 
Chris Haresign, Commercial Director, Sequence

“By using Immediacy we can deliver an ‘out of the box’ content management system which has the flexibility to work with our own design and technical applications to create the best solution for the client. For the Welsh Assembly Government Flexible Business Support portal the Immediacy WCMs saved us 35% on bespoke build time, translating these benefits across all our projects will result in greater time and cost efficiencies for our clients.”

Andy Peart, Chief Marketing Officer for Mediasurface, commented:

“Sequence is an outstanding Digital Services Agency with a strong and established client list. They understand how to extract the greatest value from solutions such as Immediacy WCMs to enhance their own design and technical innovations and ensure their clients get the best from the web.”

Aiming to fully enjoy the advantages of the new partnership, Sequence anticipate the high quality technical capabilities of the Immediacy Content Management suite will increase the scope and value of Sequence bespoke designed digital solutions, whilst affording them the freedom to accommodate last client minute changes or additional functionality requests without incurring time or budget penalties. In addition to the successful collaboration already completed at the Welsh Assembly Government, Sequence plans to educate clients and prospects across Wales about the potential benefits of Immediacy Content Management as part of its on going seminar program.