London, 23rd  June 2009 – Initiate Systems, Inc., a leader in data management solutions for information sharing and improved data quality, was placed in the “Leaders” quadrant in the Magic Quadrant for Master Data Management (MDM) of Customer Data  report released this week by Gartner, Inc. (NYSE: IT).

Gartner, the world’s leading information technology research and advisory company, published the Magic Quadrant for MDM for Customer Data to provide “insight into the portion of the evolving packaged MDM solution market that focuses on managing customer data. It positions MDM for customer data technology providers on the basis of their completeness of vision relative to the market and their ability to execute on that vision.”
 
» View the Gartner Magic Quadrant for MDM for Customer Data

“We believe Gartner has recognized Initiate’s strong business performance in a challenging economy, our technological prowess in very demanding high-volume data environments and our continuing product innovations in the important areas of enterprise, healthcare and government data management,” said Bill Conroy, Initiate’s chief executive officer and president. “We feel this recognition is another sign that Initiate offers the enterprise market the most complete vision for MDM for customer data.
 
Conroy continued, “Last year our company signed 36 new customers, achieved profitability, generated a positive cash flow and increased annual revenue more than 50 percent compared to the year prior. We are achieving success in the market because we deliver ROI and rapid time to value for our customers.”