Free trials of Kaboodle available now at www.kaboodlehq.com

Kaboodle, the complete cloud-based marketing collaboration platform that liberates and empowers marketers, launches today.

Kaboodle launches after more than two years in development. It answers the need for an easy-to-use tool that is fast, flexible, scalable and accessible anytime, anywhere.

With Kaboodle, marketers can plan, track, communicate, collaborate, share and manage campaigns from initial concept to completion. It is now available to trial for free at www.kaboodlehq.com.

Kaboodle’s flexibility comes from the way information is organized. It has been designed to support the way marketing campaigns are structured across integrated channels, with a visible hierarchy structure that encourages clarity and flow. Marketing teams can use it to reflect the way they work and join forces in a way that is not possible with other tools.

The powerful team workspace introduces ‘purposeful collaboration’, which ensures the most productive review, annotation and approval of all campaign materials on-time, online and with ease.

With Kaboodle, marketers are free for the first time to develop campaigns with the control points they need. It offers visibility from the big picture down to the detail, a flexible roadmap that helps marketers to deliver better business outcomes.

Kaboodle differs from traditional marketing management and support tools because it has been built by marketers for marketers. Kaboodle is cloud-based so you just work through your favourite browser. It is so simple to use; marketers just sign up and go.

There is no need for months of implementation time or training, and no need to involve IT departments. What’s more, Kaboodle is accessible on any device – from PC, Mac, iPad or smartphone and on all major browsers.

Kaboodle’s unique features include:

Project Planning – decide who, what, where and when and create the plan. Allocate tasks, create timelines and milestones. View the whole project or just the section you are working on.

Campaign Hierarchy - creates content control, context, clarity and flow with the flexibility that ensures you work the way you want to.

Centralized documents – store documents and work-in-progress files at each hierarchy level, so they are in the most logical place for all the team to find and work on.

Annotate documents online – mark-up amends and make comments directly on 50 different file formats including video from within Kaboodle.

Review and approve – view full size documents without downloading. Activate approval or approve documents without leaving Kaboodle.

Search – you don’t need to think about where your documents are – just type a word into the search function and let Kaboodle do the work.

Reporting – export data to Excel with ease. Utilize powerful Business Intelligence capability in Kaboodle Professional and Unlimited.

The Kaboodle Team edition has a free 30-day trial and the Starter Pack costs $50 monthly, for up to 10 users. Further users can be added at $50 per 5 users. Kaboodle Professional, coming shortly, is for up to 250 users at $25 monthly per user, delivering all the rich features of Kaboodle Team as standard, and gives marketers more control over how to set their workspace to suit their needs. Kaboodle Unlimited Is the ultimate flexible marketing platform, scalable and customizable with comprehensive security and admin control. Pricing details are available on request.

Kevin Freedman, Kaboodle CEO, says: “We want Kaboodle to be the de facto global collaboration platform for marketers, one that liberates and empowers them. Kaboodle facilitates getting work done. That’s the same for every team member, whether they are in-house or outside in the agencies.

“Marketing is a challenging profession because it requires supreme creativity to conceive and develop great ideas, while at the same time demanding the discipline to complete campaigns on time by managing masses of detailed and evolving information.

“Kaboodle is the must-have tool for marketers and allows them to focus on marketing, rather than worrying about admin and management. It’s a product that doesn’t get in the way of your work.”