Kuoni Travel has appointed r-cubed to undertake in-depth analysis of its direct customer database and further develop the targeting for its annual contact strategy to accelerate returns from its marketing investment.
Kuoni Travel currently uses a variety of marketing channels and mechanics to communicate with consumers, from brochure distribution through to highly targeted, personalised communications. r-cubed’s core brief will be to enable Kuoni Travel to achieve ‘more for less’, using intelligent analytics and cutting edge targeting techniques that maximise consumer relevance and marketing productivity.
The team that created leading data consultancy RESUŁTS R US, referred to as ‘Results’ when owned by Wegener, has re-formed to create r-cubed, and already has several well known companies as clients. They provide what many clients keep seeking: a proven integrated approach to results-led planning, analytics and computing.
Naomi Wilkinson, Head of Marketing at Kuoni Travel, says: “The travel industry is constantly evolving, with significant changes in distribution in the last 5 years. With r-cubed’s proven track record, I’m looking to them to rapidly unlock the untapped power within our direct database to maximise its bottom-line impact here at Kuoni.”
Jon Epstein, Managing Director of r-cubed, says: “r-cubed have extensive, relevant experience in many sectors of 'making data speak', including the travel industry. Kuoni has an enviable premium position in the UK. We are delighted to have been entrusted with this brief.”
