Lab3 turns to phocas for business intelligence to improve profitability and customer retention
London, UK, 8th October 2008
phocas, a global leader in accessible simple business intelligence software today announces that its software, PHOCAS, has been adopted by Lab3 Ltd, specialist suppliers of laboratory equipment, chemicals and consumables and one of the largest independent laboratory equipment servicing and calibration companies in the UK. Lab3 has installed phocas’s software with the expectation that it will enable its employees to make better sales decisions, and significantly improve productivity.
Lestrene Huckfield, Sales Manager at Lab3 comments: “We are in the early stages of learning PHOCAS and we have our advanced training on Tuesday. Already it has pinpointed business that we can attack with vigour that has been lost due to many reasons. We have really needed a tool such as PHOCAS and are overwhelmed with what it can do for us. Without a doubt Phocas should pay for itself within 2-3 days of attacking business which has been highlighted!”
Lab3 were looking for a fresh approach to providing sales information to help grow their already successful business and wanted a provider that could demonstrate a good knowledge of the industry and a clear understanding of the sales challenges they faced. Having evaluated the available solutions, Lab3 decided that PHOCAS would be the best fit for their needs, especially as it is so easy to deploy, simple to use and requires no set-up or ongoing maintenance. Lab3 are now in the early stages of learning how they can best use PHOCAS. It has already pinpointed business they can target with a high chance of success, and they estimate that PHOCAS should pay for itself within two to three days.
As PHOCAS provides clear customer and product trending, sales comparatives and management dashboards, Lab3 will now instantly understand not only how they are performing but also how their customers are performing, providing Lab3 with insight and clarity on how the company can improve business profitability and productivity. Lab3 will also no longer need to generate reports or analysis as PHOCAS will display all the required data at the touch of a button on a simple and self-explanatory screen.
Julia Manley, Sales & Marketing Manager at phocas commented: “phocas is now seen, by over 600 organisations, as a prerequisite to deliver targeted sales approaches and to conquer today’s turbulent economic climate, where there is an imperative need to understand the impact that sales have on the overall profitability and growth of the business. This recent new win demonstrates that, during economic uncertainty, the laboratory supplies sector is turning to deployment-ready business intelligence to identify sales opportunities and harvest the full potential from current customers”.
Sales and marketing directors can now apply this simple, out-of-the-box solution for rapid deployment and immediate ROI. Armed with in-depth knowledge; their teams are instantly alerted not only to the customer buying trend, but, just as important, to what they are not buying that they should be. Being alerted to missed opportunities and threats, sales, marketing and purchasing teams can ensure that the share of the customer’s spend and the market share of the company is profitably increased.
With PHOCAS, the ability to identify additional opportunities and monitor trends enables:
Sales teams to act more quickly to increase profitable sales
Marketing directors to determine where efforts need to be concentrated.
Supply chain to forecast future demand more accurately based on trends
Manley continues: “The credit crunch has highlighted the fact that companies can no longer rest on their laurels. More and more organisations are trying to increase the profitable business generated from each customer but, as everybody knows, customers share their business between suppliers. Quite simply, phocas enables its customers to win, and maintain, the largest slice of that pie”.
