Roll-out of Digital PR service completes move to delivery of complete digital media service

Based in the company's new Brick Lane headquarters, LBi ePR will cover a full spectrum of digital communications services including Search PR and social media engagements.

The new digital PR department will work across all online media outlets, devising stand-alone campaigns and working to complement digital marketing activity run by LBi.

Jill Lloyd, former UK PR manager for Yahoo!, has been appointed to head the new division, which sits within the existing LBi media team directed by LBi's global media director, Caroline McGuckian.

Initial online PR clients include the Starwood Hotel Group, the British Red Cross, and Volkswagen.

The service also integrates the Search PR offering currently provided by leading SEO specialist LBi Netrank. This includes several proprietary tools developed specifically for Search PR activity, such as mapping of target sites, monitoring of online reputation and brand visibility and benchmarking search positioning. LBi acquired Exeter-based Netrank in January 2008.

According to Jill Lloyd, LBi PR is looking to overturn the traditional online PR model by bringing together all the company has to offer in order to implement fully-integrated digital campaigns.

“LBi has a vast pool of resources to draw on, from analytics to SEO to media planning, all of which will be integrated with PR to significantly increase our clients’ online visibility. It is our belief that a creative yet results-oriented strategy will deliver PR that is more targeted and measurable, as well as having long-term, enduring value.”