LBi extends global partnership with Vamosa to deliver enterprise content governance
Partnership offers Web content analysis, migration, governance, accessibility and brand monitoring
LBi, the
number one digital marketing agency, today announced a partnership with
Vamosa, a provider of software and solutions for enterprise content governance (ECoG), enabling it to establish and maintain governance of its clients’ online brands. LBi was rated number one marketing agency in the UK in both New Media Age Magazine’s Top 100 League Table and the Marketing Magazine’s Top 100 League Table.
LBi’s customers will now benefit from Vamosa’s latest solution,
Vamosa Check and Fix — the world's only Web monitoring tool that automatically fixes Web content to guarantee governance, accessibility and brand monitoring.
With this new addition LBi can offer its clients a Web Governance service to monitor and maintain the content quality of their Web sites. The agency already uses Vamosa Content Migrator for simple, automated, Web content and document migration and Vamosa Content Analyzer, which enables its clients to gain a clear understanding of their current content inventories and content management activities.
Anil Pillai, managing director of
LBi UK, said: “Our clients come to us to define and deliver their digital platforms. Cleaning and migrating existing Web content are essential to these projects. Through our partnership with Vamosa we are able to provide our clients with a solution that proves its value quickly.
Adding Vamosa Check and Fix to our existing portfolio of products allows us to accelerate what were previously complex and manual tasks. Not only can we automatically analyse and migrate content, but now, using Vamosa’s ECoG solutions, we can provide our clients with a framework for continuously managing the quality of their Web content.”
By incorporating Vamosa Check and Fix into its Web governance dashboard, LBi can provide its clients with a service that monitors and automatically fixes their Web content to guarantee content quality, accessibility and brand monitoring as part of an overall ECoG strategy.
Anil Pillai continued: “In addition to managing clients’ brands by automating the maintenance of brand policy, Vamosa ECoG solutions will help our clients obtain a competitive edge within their marketplaces.” George Knox, CEO of Vamosa, said: “LBi understands the need for ECoG: the process of achieving and maintaining best-in-class content quality. The global partnership with LBi will allow us to deliver ECoG to FMCG companies and retailers across the world.”
