Leading Developers Around the World Implement Clickatell Mobile Messaging for Enterprise Customers

Ease-of-Use, Broad-range of APIs and Developer Tools Enable Quick Integration of Mobile Messaging Capabilities into a Variety of Applications.

CTIA Wireless 2008, Las Vegas, Booth #5156: March 31, 2008 – Clickatell, leading provider of global mobile messaging solutions, today announced its work with leading developers worldwide including iProgram, 123 Consultants Ltd, Mobilitrix, SMSengine and more. These developers have chosen to work with Clickatell for its enterprise-grade quality, widest global network coverage, high levels of quality of service, and easy to implement mobile services.

As cell phones fast become the dominant device for commercial transactions and communications, leading developers are integrating mobile messaging solutions into a wide variety of enterprise applications. Given the sheer ubiquity of mobile phone use across the world, enterprises are looking for ways to reach their customers on their mobile phones. Because SMS is easy to use and inherent on most cell phones without any extra downloads or cell phone modifications, it provides an ideal way to reach the vast majority of customers and drive immediate business results.

“The Wireless Association’s semi-annual survey on data service revenues for the first half of 2007 revealed that text messaging is still setting new records. In June 2007 alone, 28.8 billion messages were sent worldwide – an increase of 130% over June 2006. The increased number of subscribers using SMS to send messages, do banking, get news headlines, and receive critical information alerts, means it makes sense for developers to provide enterprises with solutions enabling them to reach customers via the cell phone,” commented Pieter de Villiers, CEO of Clickatell. “Given the ubiquity of cell phones and the knowledge that people want to stay connected and informed via their cell phone, we are dedicated to supporting our developers, who are providing innovative mobile solutions for their enterprise customers.”

World-wide, developers working with Clickatell are building highly innovative services that integrate mobile messaging into a variety of applications:

 ·          iProgram is a mobile marketing and content delivery company located in New York City. It specializes in targeted and viral SMS-messaging solutions, delivering links to websites with live and on-demand streaming video. To service an extensive pipeline of real estate brokers and listing agents, iProgram has created a revolutionary dashboard interface enabling users to do much more than only send SMS messages. In a first of its kind consumer-facing website, the www.realestatejukebox.com allows sellers to upload, format, target, push-out and share videos of properties with buyers any time, any where via their cell phones.

“Clickatell has been there for us since the beginning of our mobile initiatives. Their two-way interactive messaging has made the universe of self-service and customization available to buyers and sellers via SMS to distribute information, images, video, payments, downloads, incentives, surveys and much more,” said Brian McLane, President and CEO of iProgram. “In addition, Clickatell has provided us with invaluable assistance to further our mobile initiatives. We wouldn´t be in the position we’re in without them.”

·          123 Consultants Ltd, an information technology and management consultancy based in the UK, offers schools and the National Health Service (NHS) products to communicate via SMS. Its Schools SMS solution offers students learning and motivational tools through a website that has been specially designed to enable integrated e-mail and text messaging. Its Health SMS solution enables the Heart of Birmingham Teaching Primary Care Trust to effectively communicate health information and medical advice, ranging from issues such as diet to drugs and safe sex, to over 300,000 people in its growing community.

“Typically this information is distributed through printed leaflets, reaching about 1% of the intended audience. By comparison, SMS reaches over 90% of its intended audience, at around 50-60% of the cost,” says Phil Colledge of 123 Consultants Ltd.

·          Mobilitrix, a mobile solutions company in South Africa, converts static content into a multimedia-rich, interactive experience using the mobile phone as potent interface. Its bundle of products allow advertisers and media companies to add a short code to practically any media – including print vouchers, radio ads and TV spots. By communicating promotional information to individuals through an opt-in SMS and keywords, content providers can bridge the gap between traditional and new media. An interactive campaign manager, built by integrating Clickatell’s SMS Gateway in the company’s solutions, provides businesses with a web-based application to easily manage SMS campaigns and services.

“Clickatell’s messaging gateway is extremely easy to integrate into existing applications and is the most effective service available today,” explains Chris Rolfe, CEO of Mobilitrix. “The proven e-commerce model further allows our customers to rapidly integrate the mobile channel into their marketing strategies with superior global messaging connectivity.”

·          SMSengine, an SMS company based in Australia provides schools, businesses and sports clubs in Australia and the UK with web-based SMS communications to stay in touch with their audiences. Working closely with Clickatell, SMSengine designs the front-end to create the message while plugging in to the Clickatell SMS Gateway for direct access to its global mobile data delivery platform.

A series of open and well-documented APIs provide direct access to the Clickatell Gateway’s core mobile data delivery platform and international SMS gateway. The APIs support a set of common protocols, such as the popular HTTP for interfacing and data exchange, FTP to upload files, XML for structured data or even SMTP to connect e-mail to SMS, or Windows COM to integrate directly into applications. An assortment of script libraries and comprehensive integration specification documents are provided with each protocol. Developers can register an account online and start setting up an API within minutes to connect to the messaging application.

Upholding industry guidelines and best practices Clickatell provides multiple online support channels. Highly trained technical staff – efficiently addressing the specific needs of developers – is on-call for assistance 24/7 x 365 and Service Level Agreements guarantee reliability, speed of service delivery and service uptime. A fully functional online support service is available at http://support.clickatell.com, and an online community provides Clickatell developers with a vibrant forum to discuss state-of-the-art features. Clickatell’s Messaging Market allows developers to showcase their Clickatell powered applications on this third party developer’s platform. Clickatell’s expansive web presence provides developers with valuable exposure for earning revenue from their applications.

Clickatell: - http://www.clickatell.com/